Communicating a consistent, strong personal brand is important — whether you’re looking for a new job, seeking a promotion, cultivating new business or advancing your career.
Your personal brand is a holistic representation of who you are personally and professionally. It is not a single statement or tagline; rather, it encompasses your strengths, expertise, the results and impact you achieve and unique methods you employ to produce quality work. It also includes your character, ethics, principles and behavior.