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Your prospects and potential talent are on LinkedIn, but are you reaching as many as you could be? Companies don’t realize the extent of missed business and recruitment opportunities on LinkedIn because their employees – their best assets – don’t represent the company brand effectively. Read More…

Not all posts are created equal. When and how you post on LinkedIn, as well as how you interact with content, determine visibility, reach and influence as much as what you post about in the first place. Read more here on how to level up your presence on LinkedIn – and maximize the overall impact of your content engagement.

When leading a team, department or company, you may not realize how the LinkedIn presence of your staff impacts impressions people have of your company and brand. Learn why improving staff LinkedIn profiles will benefit your company and how to get your team up to speed here. 

LinkedIn is the cornerstone of your digital personal brand. While optimizing your profile and growing your network strategically are key foundations, to take LinkedIn visibility to the next level, engage with quality content that is professionally relevant. You can learn more about LinkedIn content engagement and why it matters here. 

First impressions matter, and your LinkedIn profile is often someone’s first (or second) impression of you when cultivating a professional relationship. Your profile is an important part of your personal brand and since you have complete control over what to include, it’s up to you to put your best foot forward in every section.

You may not realize their importance, but your employees’ LinkedIn profiles reflect your company’s brand.

As a company leader or business owner, you think about at least 20 important things at any given time, but chances are that one of them is not how optimized employee LinkedIn profiles can increase the visibility of your brand. Nor is it that employee LinkedIn profiles can impact how your company appears in search results both on and off LinkedIn.

So, you’ve pushed back your keyboard and attended events to make new connections. Great start, since networking is the #1 way to find a new job and build professional relationships! But, what’s the most effective networking strategy for following up with those who can help you land your next role or grow your business?

Now that summer is over, it is the perfect time to focus on your personal brand and professional image, starting with your LinkedIn profile. Your profile is often the first impression a potential client, partner or prospective employer will have of you in today’s virtual world. Is your profile a true reflection of who you are? Does it showcase your skills and expertise? Are your key accomplishments and contributions clear? Do you come across as an expert or a leader?