Your path to a
successful career

Your LinkedIn headshot is an essential part of your profile and personal brand. It is a first impression that is publicly visible to anyone, so make sure it’s powerful & professional. Learn more about what makes an ideal profile picture here. 

A good leader exudes confidence, charisma and holds a professional image. They also influence and inspire others through their executive presence.  Learn more about how to be a better leader and the makeup of executive presence here. 

As you advance your career, knowing how to write a professional bio is an important part of your personal brand. Companies commonly use bios to showcase their executive leadership, boards of directors/advisors, committees and event speakers. Find out how to write a better professional bio here. 

What you say (and how) when you meet someone influences that person’s first impression of you. Read more about how to introduce yourself and make more powerful impressions when networking here.

As we ring in 2018, we’re excited to introduce you to Point Road Group!

Our new name and parent brand reflect our growth and the broader range of services we provide to individual and corporate clients. While Resume Strategists has strong brand equity, we’ve been doing a lot more than resumes since the company’s inception almost 15 years ago! Point Road Group broadens our impact and enhances our position as career and personal branding experts.

Sharing your time and talent with others isn’t just something to feel good about; volunteering pays off in different ways that ultimately can drive career advancement.

The efforts you put into volunteer activities are a worthwhile investment of time, whether you lead a professional association committee, serve on the board of a nonprofit, assist with an college alumni event, mentor students, act as a brand ambassador of a charitable organization or even roll up your sleeves on a relief project or mission.

First impressions matter, and your LinkedIn profile is often someone’s first (or second) impression of you when cultivating a professional relationship. Your profile is an important part of your personal brand and since you have complete control over what to include, it’s up to you to put your best foot forward in every section.

“Are you going to wear that?” How many of us heard our mothers ask this question when we were younger? She asked because she knew something important: first impressions matter. Even before you speak a word to someone, how you dress — and what you wear, specifically – can impact both the initial impression you make on others and their subsequent expectations about you. While your style alone cannot guarantee success professionally, it can help shape outcomes of business meetings, networking events and job interviews, for better or worse.

You benefit from a strong and current professional image whether or not you’re looking for a new job. Don’t wait until you’re considering a professional change to think about your public persona and how you’re perceived by others.

When you take time to assess and enhance your professional image, you’ll gain a competitive advantage, whether you aim to seek new clients, business opportunities, speaking engagements, managing accounts or — of course — consider a new job or board role. Executive and board search firms, who proactively seek out talent, may take notice of your current and consistent presentation, too.

When faced with competing priorities in today’s busy world, responding to everyone who reaches out to you is a challenge, but responding noticeably late (or not at all) is detrimental to job and business opportunities. More broadly, a poor response time reflects negatively on you as a professional, and in turn, on your personal brand. By not acknowledging communications, you impress upon senders a lack of respect for them or their business, indicate that you’re not on top of your workload or that you don’t pay attention to detail –- undesirable conclusions all around.