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successful career

Visit the PRG Blog for our latest and recent articles, such as, How To Make The Best Impressions Through Communications.

Point Road Group is the new name and parent brand we introduced at the start of 2018. This is the future of Resume Strategists, reflecting how we’ve grown since our inception as well as the wider scope of services we provide, both to corporate and individual clients. As a personal branding and consulting firm, we’ve been doing so much more than resume writing alone for some time!

We’ll continue to share our best tips and guidance on a variety of personal branding topics — like networking, interviewing, personal style, job search strategy, board search, resumes and bios etc. — through the PRG Blog at our new site. In addition to the main blog, we also now feature a monthly Ask The Experts series, featuring the advice and insights of leading experts in a variety of fields, like executive search, board advisory, headshot photography, employment law, personal style, communications and much more.

Lastly, don’t forget to follow Point Road Group on LinkedIn and Twitter too!

As we ring in 2018, we’re excited to introduce you to Point Road Group!

Our new name and parent brand reflect our growth and the broader range of services we provide to individual and corporate clients. While Resume Strategists has strong brand equity, we’ve been doing a lot more than resumes since the company’s inception almost 15 years ago! Point Road Group broadens our impact and enhances our position as career and personal branding experts.

Sharing your time and talent with others isn’t just something to feel good about; volunteering pays off in different ways that ultimately can drive career advancement.

The efforts you put into volunteer activities are a worthwhile investment of time, whether you lead a professional association committee, serve on the board of a nonprofit, assist with an college alumni event, mentor students, act as a brand ambassador of a charitable organization or even roll up your sleeves on a relief project or mission.

First impressions matter, and your LinkedIn profile is often someone’s first (or second) impression of you when cultivating a professional relationship. Your profile is an important part of your personal brand and since you have complete control over what to include, it’s up to you to put your best foot forward in every section.

“Are you going to wear that?” How many of us heard our mothers ask this question when we were younger? She asked because she knew something important: first impressions matter. Even before you speak a word to someone, how you dress — and what you wear, specifically – can impact both the initial impression you make on others and their subsequent expectations about you. While your style alone cannot guarantee success professionally, it can help shape outcomes of business meetings, networking events and job interviews, for better or worse.

You benefit from a strong and current professional image whether or not you’re looking for a new job. Don’t wait until you’re considering a professional change to think about your public persona and how you’re perceived by others.

When you take time to assess and enhance your professional image, you’ll gain a competitive advantage, whether you aim to seek new clients, business opportunities, speaking engagements, managing accounts or — of course — consider a new job or board role. Executive and board search firms, who proactively seek out talent, may take notice of your current and consistent presentation, too.

When faced with competing priorities in today’s busy world, responding to everyone who reaches out to you is a challenge, but responding noticeably late (or not at all) is detrimental to job and business opportunities. More broadly, a poor response time reflects negatively on you as a professional, and in turn, on your personal brand. By not acknowledging communications, you impress upon senders a lack of respect for them or their business, indicate that you’re not on top of your workload or that you don’t pay attention to detail –- undesirable conclusions all around.

Communicating a consistent, strong personal brand is important — whether you’re looking for a new job, seeking a promotion, cultivating new business or advancing your career.

Your personal brand is a holistic representation of who you are personally and professionally. It is not a single statement or tagline; rather, it encompasses your strengths, expertise, the results and impact you achieve and unique methods you employ to produce quality work. It also includes your character, ethics, principles and behavior.

Now that summer is over, it is the perfect time to focus on your personal brand and professional image, starting with your LinkedIn profile. Your profile is often the first impression a potential client, partner or prospective employer will have of you in today’s virtual world. Is your profile a true reflection of who you are? Does it showcase your skills and expertise? Are your key accomplishments and contributions clear? Do you come across as an expert or a leader?