Your path to a
successful career

It’s easy to let best practices slide when you’re experiencing fatigue from yet-another Zoom. However, this can negatively impact impressions, so be mindful. Video meetings are now a critical part of our everyday professional lives, so pay attention to your digital presence. Learn how to make the best impressions online by avoiding the mistakes listed here. 

When leading a team, department or company, you may not realize how the LinkedIn presence of your staff impacts impressions people have of your company and brand. Learn why improving staff LinkedIn profiles will benefit your company and how to get your team up to speed here. 

When leading a presentation or meeting, it’s important to appear confident, at ease and in control. Yet, even with extensive preparation, unforeseen challenges can arise, bringing distraction and the potential to throw you off your game. Learn how to overcome common presentation problems here. 

Choosing which professional associations to join is more than reviewing member benefits lists, comparing dues and completing online applications. Determine what you want to gain from involvement and then shop around for those organizations that are likely to fit the bill. Learn more about how to choose the best professional association here. 

A strong profile is critical to driving visibility on LinkedIn, but a profile alone won’t drive awareness. Thoughtful and strategic engagement is essential to expanding network growth. You can find strategies of how to get noticed on LinkedIn here. 

Increasing professional visibility can contribute positively to business success and career advancement. Learn more about how to build professional visibility and how it will affect your personal brand here.

A refined introduction can lead to a powerful first impression and a lasting relationship. Learn about common mistakes (and how to avoid them) when introducing yourself here. 

A good introduction is a catalyst for conversation and relationship development. So, how you make and respond to introductions shapes the way others see you and can impact opportunities. Read more about how to make and receive a better introduction here. 

A good leader exudes confidence, charisma and holds a professional image. They also influence and inspire others through their executive presence.  Learn more about how to be a better leader and the makeup of executive presence here. 

Putting your best foot forward when interviewing is a must, yet too many people still make obvious mistakes that can leave a lasting, negative impression. Learn the most common interviewing mistakes and how to avoid them here.