A successful interview depends on how well you prepare for it, including how and what you research. A cursory review of topline information about a company may help you to kick-off a conversation, but it won’t sustain it. Spending time to gain in-depth knowledge not only conveys your degree of interest in the position, but it also influences the types of conversations you’ll have with interviewers.
So what is deep-dive research and how can the information help during an interview?
